Meet Training for Mamas. Personal training at its best! Want to stay fit during or after pregnancy? This is the place to be. The client came in looking for a new brand identity. The result: a new logo, logo animation, digital reader and more than 100 training videos. 

Before designing the logo we tried identifying the overall style wishes. After a the first session we knew the visual identity should not be too muscular and on the other hand not too feminine either

After defining the brand positioning the sketching process began. After a few rounds we ended up with an amazing new logo.

Animating the logo

We brought the logo to life by animating it. We implemented the logo animation in over a hundred workout videos. The videos were just a small part of the assets delivered. We also made a digital reader, social media posts and many other marketing assets. 

Photography by: Brigitte Kroone Fotografie